It all started in 1983 when Franco Moschino left job as Gianni Versace illustrator and created brand with his own signature. This fashion label always has been considered as innovative and sometimes eccentric that was enough for success. Franco made himself and his brand worth of attention because of his social awareness campaigns and criticisms of the fashion industry. After Franco death, creative director become Rossella Jardini and she’s still on that position. She manages to keep Moschino style profile and philosophy, based on pop culture, unchanged. Synonymous with graffiti logos, slogans and tongue in cheek references, Moschino is easily recognised around the world. Characterised by his witty and playful designs Jeremy Scott brings a sophisticated streetwear-inspired aesthetic to the iconic Italian house.